Solutions to get you more
customers on Shopify
Harness the power of our proven framework.
Acquire more and better customers with your marketing budget.
- Store Optimisation
Your online store is make or break for sales. We create frictionless stores that engage customers and drive revenue.
The goal of conversion design is to create a seamless user experience that guides visitors towards the purchase. By using data-driven design techniques and best practices, we work to turn your Shopify store into high converting, revenue-generating machine.
First impressions and presentation makes a huge difference in direct-to-consumer marketing. We enhance the existing assets on your site or reshoot products to present them in the best light possible.
It's not what you say, it's how you say it. Our in-house copywriters repurpose, restructure or completely rewrite copy for landing pages, product pages and more to make your messaging sharp and clear.
We handle the integration between Shopify and a select range of apps and platforms for enhanced functionality and top performance. Leave all the nerdy stuff to us and watch your sales grow!
- Email Marketing
Turn your email list into a cash cow with campaigns that convert.
Automated email flows are a series of personalised emails sent automatically to customers based on their behavior, such as abandoned carts, pop-up opt-ins, order confirmations, and post-purchase follow-ups. These emails help to build and maintain relationship with customers, increase customer engagement, and drive revenue 24 hours a day, 7 days a week for your business.
We run highly engaging campaigns to collect contacts and fill your email list with hundreds of interested buyers. This is usually in the form of a paid social campaign promoting a giveaway or contest for your brand.
Promotional email campaigns allow you to reach out directly to your audience with targeted messaging and exclusive offers. We craft compelling subject lines and engaging content to drive revenue and increase the lifetime value of your customers.
Using smart integrations, we can re-engage your email subscribers directly on social media and generate lookalikes to find people similar to your best customers. Advanced strategies for the best results.
Using behaviour-based segmenting, we can organise even the most chaotic email list into a structured audience so you can deliver the right offers at the right time, every time.
- Social Ads
Engage new customers and drive sales with our proven approach to social selling.
We have an advanced knowledge of the Meta Ads platform and use proven strategies to get you the most bang for buck and acquire customers at the lowest cost.
Ad creatives are the heart and soul of any successful advertising campaign. We create eye-catching and engaging visuals that capture the attention of your target audience and drive revenue like crazy.
A well-crafted ad can be the difference between a campaign that falls flat and one that drives real results. We write ad copy that pulls your customers in and communicates the benefits of your products in the most engaging way possible.
Ecommerce data tracking enables us to make data-driven decisions for maximum growth and profitability. We ensure that all your pixels and events tracking tags are firing properly for accurate reporting and full retargeting capabilities.
By providing real-time updates on inventory, pricing, and product information, live product feeds can greatly enhance the customer experience, boost sales, and save a lot of time. We sync your Shopify products up to Meta so you can run collection ads and populate your Facebook shop with relevant products.
- Google PPC
Unleash the power of pay-per-click advertising and turn searchers into buyers.
Get your products in front of hungry buyers and drive massive revenue using our proven approach to Google Shopping Ads.
Search ads allow businesses to target their audience by bidding on relevant keywords and displaying ads at the top of search results pages. This ensures that your brand appears in front of people who are actively searching for products or services related to your business. We deliver high converting ads to the keywords most suited to your business to acquire customers at the lowest cost possible.
By providing real-time updates on inventory, pricing, and product information, live product feeds can boost sales, and give you massive exposure online. We sync your Shopify products up to Google Merchant Center so you can run Shopping Ads and get your entire catalogue in front of high-intent buyers.
- Marketing Strategy
Sharpen your strategy and lean on years of marketing experience to get better results.
We plug in all of your previous performance data to find high leverage opportunities for growth using the Bottleneck Framework™. The audit provides you with clear action steps across six different areas for maximum growth.
Using a combination of qualitative and quantitative research, we identify key competitors in your market and uncover your ideal customers wants and needs. This research provides invaluable insights for future marketing efforts and helps us understand how to best reach your customers.
In the hyper-competitive ecommerce landscape you have two choices: differentiate or die. Fueled by research, we help you position your front-end products in the strongest way possible and identify the unique selling proposition of your business. Get the marketing edge and gain the attention of your ideal customers online.
If you aren't yet ready to partner with us or have an in-house team of operators to do the work, we provide high level consultation at an hourly rate. Inquire with us to find out more.
Scale your business with our proven approach to ecommerce sales
1
Discover
Using the Bottleneck Framework™ we conduct a comprehensive audit on your previous marketing performance and identify high leverage opportunities for growth. We then craft a bespoke growth plan informed by data-driven insights and market research to identify your critical path to growth.
2
Build
Our highly capable team get to work implementing the growth plan to a tee. Our combination of technical and creative talent ensures that all necessary systems, integrations and assets and are produced to a high standard, ready for launch.
3
Measure
Using data-driven insights, we accurately measure how effective our marketing efforts are and make adjustments as needed. We work through a process of rapid testing to uncover new opportunities for growth and double down on winning efforts.
4
Grow
We prioritise the big levers first to get you the most bang for buck with your marketing budget. Our team then keeps the finger on the pulse to ensure you are acquiring customers at the lowest price possible, so you can continue scaling your business to the next level.
FAQs
As a growth marketing agency, we live and die by performance. Our packages give you the option of a revenue share model once set it up is complete, so you only pay if we generate sales.
As all of our growth plans are bespoke, we only recommend services that are within your price range and will add the most value to your business. We also offer free resources and content to help you boost your sales without our direct involvement. Our packages are generally structured as a retainer, revenue share or a mix of the two.
Our approach has been tested across many different businesses and store categories and has generated multiple millions in Shopify revenue for online retail and ecommerce brands. If you qualify for our services, you can be confident that our approach will work for you, too.
As specialists, we thrive in collaboration with in-house teams who manage other parts of the wider marketing strategy (e.g Social Media Management or Content Creation). We view our strengths as complementary to the talented people you already have in place and have also trained and consulted for in-house teams in the past.
If you’re based locally in Christchurch you can contact us at hello@castmarketing.co.nz to book in a time to meet in the city, or you can book in a discovery session at your convenience below.
Stop guessing, start growing!
Find out if we’re the growth partner for you with a free, no-commitment discovery session. Book in a time at your convenience to get started.